How can you ensure that you are offering users the most optimal experience possible?
In the IT industry, user experience matters. If you are falling flat in this area, it could cause your brand to end up toppling down.
You may think that hiring a UX developer is not necessary. But, have you considered how important the user experience really is in relation to your bottom line?
It may be the missing factor that’s holding your company back from its greatest potential. One of the surest ways that you can boost user experience is to invest in a competent and skilled UX developer.
Here are 13 stats that will make you realize why you need to hire a UX developer now!
13 Stats That Will Make You Hire a UX Developer:
1. 95% of users think that good user experience pays off
It’s worth considering the importance that users place on UX development since these are essentially your customers.
If 95% of consumers believe there is a high value placed on user experience, it indicates their personal preferences are likely influenced by the same factors that they assume others to be.
2. 68% of users will abandon their efforts because they don’t think you care about them
If you are unsure of how user experience is affecting your user base, think about the fact that you could be losing almost 70% of potential fans by not prioritizing their experience.
Everyone appreciates being valued. One way to show the customer that you value them is to enhance and simplify their experience.
If people feel underappreciated or like they do not matter, they find it much easier to walk away from a situation. And, they feel confident in choosing an appropriate replacement.
3. 60% of users do not find what they are looking for on a company’s website
It’s likely that the information that they are seeking is there. There is a good possibility that it is just not available in a user-friendly format. Naturally, if your users are unable to locate pertinent information, they may not stick around.
However, if you relay your brand by giving users an encompassing and engaging perspective of what you represent, and make relevant information easily available, they are likely to form a much more complete opinion.
If you make usability a priority, your chances of returning users increases by leaps and bounds
4. 88% of users are unlikely to return to a site if they have an unsatisfying experience
User experience and user satisfaction go hand in hand. If your users find your site or app to be overly frustrating and difficult, you could be losing almost 90% of potential returning users.
Likewise, an easy to use site or app that offers simple navigation and readily available information draws customers in and multiplies the chances of gaining their satisfaction.
5. In 2015, smartphone consumption grew 78% in the prior two years
Since 2015, the smartphone user base has steadily increased.
Now, 90% of customers use a variety of sources to access web based products and services. These include tablets and smart phones.
Currently, it’s more important than ever for web sources to deliver a mobile friendly user experience. And, the smartphone craze is unlikely to simmer anytime soon.
While you may be familiar with basic web design, a UX developer is trained to deliver versatile solutions such as creating a mobile friendly platform.
6. Over 81% of customers consult the internet prior to purchasing products
It almost goes without saying that the better your UX implementation, the more likely that a customer will consider purchasing from your site when they are researching potential goods or services.
An effective UX design also increases the likelihood that you will make a lasting impact on users, influencing the possibility that they will remember and return to your site over others that they may have included in their initial searches.
7. An interface that is well designed can raise your conversion rates by a whopping 200%
8. Well designed UX can raise your conversion rates significantly, by up to 400%, according to some approximations
Both of these percentages do their job in demonstrating how UX development impacts possible user/consumer returns on your business gains.
9. Industry experts estimate that every dollar invested in UX design yields anywhere from $10 to $100
They also advise that problems not caught early in UX development can cost you major expenses compared to when the problem is caught and repaired immediately. The UX developer is typically responsible for and adept at identifying and correcting these issues.
Without skilled UX, you risk the loss of potential profits up to $100 per error in some cases. This poses a serious risk for your company. Another way to look at it is that skilled UX could result in up to $100 per error caught.
10. 94% of users first impressions depend on design
Since most customers rely on their initial impressions when using internet resources, typically deciding in just seconds their opinion of a site, first impressions are epitomic.
Almost all of your potential customers will make a decision about who you are and what you have to offer based on their first experience, and most often, based on the first few moments of contact with you.
11. It is 6 times more expensive to gain a new customer than to maintain an existing customer relationship
Your internet image and online reputation can affect even what you might consider loyal customers. This is especially true if they encounter a more usable method of reaching their goal.
Online business is full of potential but it also comes with substantial competition so details can make a very real impact on users.
12. When a potential customer visits your site, you have only seconds to influence them
Effective UX design strategies are imperative to create a lasting impact within such a short window of opportunity.
13. An estimated 70% of online businesses fail because of poorly implemented user experience
This number equates to every 70 of 100 businesses that will not last simply because they failed to prioritize user experience. The vast majority of online businesses are falling short in this area.
Is your business one of the 70% that has not utilized UX to its fullest potential? Or, can you honestly assess your UX strategies to be among the 30% that understand the true value that lies in the consumer?
There is a well-known mantra that declares that “the customer is always right.”
While we know the customer may very well be unreasonable, unrealistic in their expectation or just plain wrong. The age old saying is a reminder that no matter how much knowledge and expertise that you hold over the customer, it matters little if your customers don’t see things the same way.
Your business may offer much potential, and even offer the customer a great gain, but if your customers can not see it for what it’s worth, then how much is it worth?
In order for the customer to gain respect and value your brand, even if it holds substantial value, it still must be sold to them.
In e-commerce, the ” sale” is rarely a person to person experience. It relies, most often, on their user experience. An effective UX developer is able to create your image and in effect, “sell” your “product” to users.
If you fail to employ an effective UX developer, even if your product is worth great value, you risk a disconnect from your actual product reaching their perspective.
If you have been looking for a way to boost your business, a UX developer may what you need.
On the other hand, failing to provide customers with a positive user experience, could hurt your business in many ways.
If the statistics are any indication of the importance of a UX developer, then you could be making a costly mistake by avoiding hiring someone to fill this position.
Often times, business owners and executives believe this role can be fulfilled without having to spend on an additional salary. However, this belief might be costing them (and you) potential profits. It could even result in the demise of your company.
If your business is one of the millions that relies on the internet to market and connect with your consumer base, a UX developer might be an essential part of your success.
Many of today’s companies rely on web based strategies and online correspondence to keep themselves afloat. The world of e-commerce continues to gain stamina and offer businesses a way to earn a substantial percentage, if not all, of their proceeds.
If you are not placing adequate value on your consumer experience, you could be setting yourself up for failure.
Even if your business is able to survive today with minimal UX efforts, the future of customer relations lies largely in online communication and experience.
If you want to build a reputation among consumers that sustains and propels your business to the next level, that is able to grow with your consumers needs and compete with today’s market, you should think of how accessible you are making yourself to the growing number of consumers using the internet as their sole contact with your business.
Your business could very well depend on a positive user experience. Make sure that you are prepared for success by employing a competent and skilled UX developer.