When it comes to having a strong online presence for your business, SEO (search engine optimization) matters.
According to eConsultancy, 68 percent of all organic clicks go to the top three search engine results online.
Why is having such a strong organic presence online so important?
Ninety-three percent of online sessions begin by using a search engine!
But keeping up with the latest SEO strategies and trends can be challenging as a business owner. This is why many businesses turn to outsourcing for SEO services.
Read on to learn 15 advantages of outsourcing your SEO strategy!
1. Leverage Your SEO Marketing Company’s Expertise With Google
In today’s digital age, the strategies to maximize your website’s SEO are constantly changing. One of the advantages of outsourcing is you can leverage the expertise of an SEO marking company.
Google has 68 percent of the market share for search engines. They change their algorithms and the way they rank websites from time to time. Some of these changes can have a major impact on the way you should design your website.
If you are a business owner like others, you will be busy with growing your brand, increasing sales and establishing relationships.
An SEO marketing company is dedicated to staying on top of these changes from Google and other search engines so that you don’t need to waste time and resources doing it.
2. Let Them Handle Your Social Media Marketing Efforts
A strong presence on social media platforms is an important part of your business’s digital marketing campaign.
Active social media profiles with accurate information help you drive traffic to your website.
Like a lot of other things you do as a business owner, it can be time-consuming. Social media platforms like Facebook and Twitter can be hard to use but they are also valuable marketing tools. Given the time sink that social sites often turn into for regular employees, management of your social campaign is one of the biggest advantages of outsourcing.
3. Create Continuous High-Quality Written Content
Your website’s SEO is also impacted by the quality of its written content.
Another one of the advantages of outsourcing your SEO marketing is that these companies use writers who produce well-written content on important topics in your industry.
Regularly adding blog content with trending keywords included within the posts can be a great way to boost your SEO.
4. Learn More About Where Your Website’s Traffic is Coming From
Among the advantages of outsourcing your SEO marketing is that you will learn more about who is visiting your website.
An experienced SEO company has a team that is familiar with reading analytics and other data collection tools that monitor traffic on your website. Although Google Analytics is free to use, it’s a complicated data measurement tool that can be hard to understand.
Besides providing large amounts of information, in order to make the most of the tool, you must know what matters and how to improve upon these readings. An SEO marketing company will take this information and put a plan into action that targets growing traffic on your website.
5. Keep Your Staffing Costs Low as Your Business Continues to Grow and Expand
Bringing on a new employee is a costly endeavor for a business.
According to the Society for Human Resource Management, the average cost to onboard an employee is $4,129. It also takes an average of 42 days to fill a role, depending on the skills and training necessary for the position.
When it comes to writing creative blog content, this takes a bit of skill and training. By outsourcing your SEO marketing, you can avoid the cost of training new writers and retaining experienced wordsmiths.
This saves your business time and money so that it can be used for other things.
6. You Can Better Plan Your Business Costs With Fixed Pricing for SEO Services
When it comes to running a business, wide changes in variable costs can be one of your biggest expenses.
One of the advantages of outsourcing SEO services is that you can get a good feel for these costs in advance. Many of the services offered by an SEO marketing company are part of a fixed-cost package you are charged monthly.
This helps you get a better expectation of what your costs will be from month-to-month. Alternatively, there may be pricing based on specific services, which can help you to further budget for these costs.
7. Benefit From a Continuous Focus on SEO
Your website’s SEO must be a priority for your business on a continuous basis.
This is because the world of online marketing has become such an important piece for many businesses across different industries.
You simply can’t afford to ignore it.
One study showed that ending an SEO marketing campaign after having a successful one in place resulted in a 30 percent drop in Google rankings in one year.
Avoid losing a high ranking in search results by keeping a consistent effort with the SEO of your website.
8. Raise Your SEO Ranking Through Link Building
An advanced link building strategy is one of the advantages of outsourcing your SEO content.
Link building is an important part of helping increase your website’s ranking in search engine results. But you don’t want links to your website from just any place. Links coming from other reputable websites can help you climb the ranks of the search engine results.
Your outsourced SEO marketing agency will work with other companies on your behalf to establish link building relationships that will benefit your business now and into the future.
9. Your SEO Marketing Efforts Won’t Suffer From Staff Members’ Schedules or Leave
Besides being expensive to hire staff, they also take vacations or go out on leave from time to time.
When you outsource your SEO services to another company, this helps to eliminate concerns you may have about these things. This is because the company you hire has a staff responsible for creating content and continuously monitoring the SEO of your website.
This way you avoid missing out on maintaining or improving your SEO when your staff is out of town during the holidays or taking some form of extended leave.
10. You Receive the Benefit of an Outsider’s Opinion About Your Business
Another one of the advantages of outsourcing SEO services is that you will receive an objective opinion about your business.
An SEO marketing company is hired to improve your website’s traffic but they do far more than that. They are also a valuable resource of information when it comes to learning objective information from people outside of your business.
Through their advanced marketing efforts, an SEO company is able to provide you useful insight about the products or services you offer. This helps you think outside the box and improve what you deliver to your customers.
11. You Have More Time to Focus on Growing Other Areas of Your Business
When you outsource SEO services for your business, you and your staff can focus more of your time on growing other areas of your business.
You can capitalize on this flexibility by focusing your attention on product development, creating unique sales packages and prospecting for new clients.
This free time becomes even more valuable as your business continues to grow and the number of tasks on your to-do list gets longer.
12. Take Advantage of Cutting-Edge Technology in SEO Marketing
If you are a new or smaller business, you may not have the room in your budget for the latest SEO marketing tools.
But when you outsource with an SEO marketing company, your business will benefit from developing content with the latest SEO tools. For example, Google’s Hummingbird and RankBrain are important programs in the SEO world.
Knowing how to use these programs to your advantage is just one way an SEO marketing company can help your business.
13. They are in a Results-Oriented Business
Perhaps one of the biggest advantages of outsourcing your SEO services is that an SEO marketing company is a results-oriented business.
They know that by outsourcing your SEO needs, you expect to see progress. This most often comes in the form of increased traffic and improved sales of your products or services.
You can compare your sales using their SEO services to the figures that existed before implementing these initiatives. Your business will also receive reports from your SEO marketing company with in-depth analysis about how traffic is improving on your site.
14. Benefit From Working With a Team of Experts
Your business can take advantage of their team of experts.
These SEO marketing teams include talented writers, as well as web designers and video editors. They work together to create unique content for your website.
This is part of the total package that comes from an SEO marketing company.
15. Identify Key Areas of Growth for Your Sales Efforts
You will be able to develop more sales by having a good sense of where your incoming online traffic is coming from. These visits can originate from organic searches or your social media accounts.
Your business will also see where traffic is coming from globally. This helps you identify different ways to reach your target market more effectively.
If you don’t track this, you can miss out on delivering the most effective message to your audience.
The Advantages of Outsourcing Your SEO
SEO is a great way for you to increase your website’s visibility online.
After all, you want your website to be a professional reflection on your business. You also want it to be found by others interested in your products or services.
By outsourcing your SEO, you can be confident that your business is making the most of your web presence.
Contact us today to learn more about how we can help you take your company’s website to the next level!