No matter what your business is, you need to advertise online. And where better to do it than social media?
This isn’t just a passing fad anymore. 2 billion people use Facebook each month. Statistically, that puts more of your customers there than anywhere else.
So you can’t afford to ignore this resource in your marketing campaigns. But before you buy Facebook advertisements, you should know how to advertise effectively.
Social media ads are like any other ad. If you advertise for them the right way, they’ll be a financial blessing. But if your campaign is lazy or misses key details, you’ll find it a needless waste of money that may hurt your business.
With that in mind, here are seven tips for running the perfect social media campaign.
Plan Your Social Media Campaign
If you’re advertising on social media, you need to time your campaign properly.
You don’t need to plan every detail of it down to the letter. Things change and you may be surprised by the way people interact with your campaign.
But you should plan around major milestones in the creation and sale of your product. If you’re selling an Ebook for passive income, for instance, you should plan a social media campaign around the release of your book.
When it comes to these events, you’ll want to start by generating buzz. If you have a new product coming out, tease it with social media posts and ads to get your customers interested.
After the product release, you can work on sustaining interest.
Of course, you’ll only be able to sustain interest if you have a captive audience for your social media pages. That’s why you’ll need to follow our next tip.
Ask For Follows and Likes
It can feel shameful to ask people to follow or like one of your pages. But you shouldn’t shy away from doing it.
If you have a Facebook page, you should have already invited your friends to hit the “like” button. Social pressure is a powerful thing, and just having interested people liking your page will dramatically increase the number of shares and reactions your posts get.
You also have the option of inviting people who have liked a post to like your page. This is a good idea but do it cautiously. If you harass people, they won’t read or share posts from your page in the future.
So make sure you proceed with caution on this one. But asking for follows and likes, if done properly, can be an asset to your social media campaign.
Ask Influencers For Help
If you’re interested in digital marketing, you’ve probably heard a lot of people talk about influencers. But what are influencers? And how can you use them to your advantage?
Simply put, an influencer is somebody in your field who is credible among your target audience and also has a widespread following.
A lot of people think of influencers as being only the wealthiest and most famous people. Lin Manuel Miranda is an influencer in the arts, Bill Gates is an influencer in the tech industry, and Jack Welch is an influencer in the business world.
And while all of these people would certainly be considered influencers, the role of influencers extends far past CEOs and creators of Broadway smash hits.
In fact, just about anybody can be a social media influencer with a wide enough following.
You probably know people with large social media followings. These followings are extremely trusting, and if you can convince the influencers you know to assist in your marketing campaigns you will see an incredible ROI.
Remember That Social Media Is Interactive
This may seem obvious. But a lot of people forget that social media is social.
In practice, the best way to embrace this fact is regular communication with visitors to your page.
Depending on your field, the amount of interaction you need will vary. But you should treat every social media campaign, along with your passive social media presence, as an opportunity to really engage with your customers.
The most successful companies do this extremely well. For instance, the sandwich chain Subway has an twitter account dedicated exclusively to handling the problems of customers.
It’s important that you keep your customers happy. The best way to do it is listening.
People enjoy games. They also enjoy feeling as if they play a role in creating the things they love.
Holding a contest is a great way to incorporate user experience into your social media campaign. And it isn’t hard.
The goal of a social media contest is to have people represent your brand while they compete for a reward. That reward will depend on your industry: it could be a free shirt, a flight, or a steep discount on an e-commerce product.
Whatever the case may be, the competition should be based on sharing. Remember that whenever somebody shares, you’re building brand awareness.
A lot of successful social media contests are based around photography. Getting people to post pictures with your product on Instagram, for instance, can generate a lot of interest in your brand.
Also, make sure the rewards for your contests are proportional to the amount of money you can make off of new customers. It should be obvious, but every business decision, on or off social media, requires a cost-benefit analysis.
Still, contests let your customers have fun while evangelizing for your brand. So you really don’t have much to lose.
Visuals Are Essential
Just like Facebook, Instagram is also packed with monthly users. 700 million people use the photography app each month. If you’re in the arts, it’s likely your preferred method of communication.
The reason for this is, partially, the app itself. Instagram is user-friendly and fun, allowing even amateurs to become professional photographers with a tap of the screen.
But more important than the app itself is the reason people use it. Simply put, people respond well to visuals.
There’s a reason why famous photographs such as the “Migrant Mother” take up such a large portion of high school history classes.
The best visual marketing strategy for a social media campaign is one that combines the relatively complicated visuals associated with a photograph with more simple visuals associated with your logo.
Make sure you connect your Instagram to other accounts such as Facebook. You want to take a strong, cross-platform approach to your social media campaign. And that means interconnectivity, something that Instagram thrives on.
Encourage (Real) Reviews…And Respond!
Before I give you this last tip, I’ll need to start with an important disclaimer.
You absolutely should not pay for or otherwise encourage fake reviews. Doing this isn’t just immoral. It’s illegal and can result in massive fines that will destroy your business.
On top of that, there’s trust. You want your customers to trust you and to feel listened to. If you’re loading your social media pages with five-star reviews for three-star products, there’s no way you’ll be able to build that trust.
Having a trustworthy social media presence is essential. And just like fake reviews can destroy that, encouraging users of your website to post genuine reviews will build trust.
Think about it this way: people trust people who have nothing to hide. If you show that you aren’t afraid of a bad review, customers will see you as more trustworthy than your competitors.
The other way this benefits your social media campaign is by making your customers feel listened to. And this is where you come in.
It’s tempting for entrepreneurs and other professionals to ignore negative reviews. That’s because a negative review can feel like a slap in the face for all of the hard work you put into each product.
But bad reviews can also be opportunities. You don’t need to respond to every negative review. But you should make addressing genuine grievances a vital aspect of your social media campaign.
Over time, this will make your product better. When you listen to the bad reviews and address the concerns of your customers you can change your business strategy to address them.
No matter what you’re selling, you want everything to improve. Although it is about marketing, your social media campaign can bring that improvement to your product.
Make More Money
If you leverage social media, you should have no problem making money online. But there’s more advice to be followed if you want to reach your true income potential.
I love giving business owners the advice they need to succeed in the digital marketplace. That could mean helping your social media campaign, or it could mean telling people all about the benefits of outsourcing your SEO strategy.
Whatever the subject, my advice is intelligent and based on quality experience and research.
Keep reading my blog for more advice on how to get rich online. In the meantime, you can help me with my social media campaigns by following me on Twitter.