Understanding how SEO works is not only essential for marketers, but it’s important for anyone who has a business and wants to be present online and to grow their customer or audience on a personal blog. SEO is the most important aspect you should focus on if you need to rank high in search engines.
Over the years, SEO has changed a lot. In the past, it was all about backlink quantity. Today SEO is about backlink relevance and quality. Thus, monitoring backlinks of your website is an essential key to successful online business.
Besides, knowing your strategy, you need to know what competitors are also doing, what keywords they use and how they drive traffic to their page.
And to do all this, you need smart SEO tools! Are you ready to learn something new and give these tools a go? Then read on!
Why SEO Is Important
Online presence of your business does require time and efforts to get discovered. And you need smart SEO tools to compete with the competitors, save some of your time and keep track of your SEO campaigns.
83% of marketers state that SEO is more and more efficient these days and is on the rise. According to a study, those businesses that have a strong keyword in their name, rank 1.5 spots higher in search compared to those with no keyword in the name.
10 Smart SEO Tools For Your Business Needs
As mentioned above, smart SEO tools are only for digital marketing agencies or consultants, everyone with an online business should be aware of what’s available to grow your online presence.
There are dozens of smart SEO tools out there. Thus, it’s difficult to know which are relevant to your enterprise. Therefore, here are essential tools everyone can benefit from.
1. Keyword Analysis Tools
Keywords director users to your site. Thus, how you utilize those keywords determine how popular your site can become.
Doing a keyword research and analysis is a crucial method to find hidden opportunities, increase traffic and to show off your new content.
These tools are great to provide the data. However, the success depends on how you interpret it and what you do with it.
One of the great smart SEO tools regarding keyword research is Ubersuggest – a free tool showing all the different keyword suggestions and detailed list based on the words you put in the search bar.
SEMrush is another tool giving more insights and data if you buy their service. Its dashboard is very straightforward.
The first thing you see after you put a website is Domain Analytics. It breaks down popular keyword and traffic coming from paid or organic sources.
2. Google Search Console
You need to know how your website ranks before you start implementing SEO strategy. Ranking tools allow you to track which strategies work the best and lets you focus on maximizing ROI to skyrocket your traffic.
One of the best smart SEO tools to see the ranking is Google Search Console. Sign up for it and play around to monitor the performance. Go to ‘Search Traffic’ tab and click on ‘Search Analytics.’ This will show you the list of keywords you rank for at the moment.
Then, sort those keywords by ranking position and target those that are on page two of the search results. And if you do everything correctly, you will see your website on page one.
The sites that rank on page one gets 71% more clicks!
3. Outdated Content Finder
Good content brings traffic. This is a no brainer. However, with so much content on the internet nowadays, it’s hard to come up with fresh, unique ideas every week.
On the other hand, providing fresh content to your audience is essential to keep them engaged. Therefore, your content needs to be optimized for search engines. And to do so, you need to use Outdated Content Finder.
This tool helps you come up with content ideas. Write the general topic of content you want to write about, or put search term you want to rank for. Then, provide data parameters to show you old content. Go with the content that is at least three years old.
Read it carefully and think how you can spice it up to make it appropriate for the modern day.
4. Yoast WordPress Plugin
The list of smart SEO tools can’t include this excellent plugin. We already discussed that you need good content to drive people to your site. And next step after creating an excellent blog post, you need to do is to optimize it for search engines. In other words, you need to make it ‘SEO-friendly.’
Using Yoast is very easy. It provides a step-by-step guide how to make your content SEO optimized. It shows what can prevent your content to be found in search engines and how to improve it.
As images are also very significant in SEO, the plug in reminds you to include alt text to the media you include in your post.
And if you do everything right, Yoast gives you the green light to publish the post on your page.
5. Link Miner
Links on your site is one of the main ranking factors. Even Yoast plugin ask you to provide internal and external links in each post. Including links to your old post to a new one, allows a user to navigate through other pages and stay on your site for longer.
You should choose external links carefully. This determines your relevance and credibility in search engines. If you direct your reader to a spam site, they will never come back, and your rating will drop. You don’t want to do that!
And as you grow your website, it becomes hard to track every link. Here is where smart SEO tools come in handy, such as Link Miner. It’s a perfect tool to see which links are broken on your site. It’s fast and easy to use.
6. Redirect Path
A free Google Chrome extension helps you discover HTTP header and redirect errors. It saves up you time to look for them and gives the possibility to fix those problems.
Redirect Path plugin is most useful for small sites with few pages.
7. Google Trends
Another great tool from Google. This tool shows you changes in search volume for different topics, entities and searches terms. When you get the hang of it, Google Trends tool will keep your content current and one step ahead of the competition.
It’s an excellent tool to analyze changes in search query behavior. This way you can improve your results via understanding which topics are trending.
8. SE Ranking
One of the most important aspects of a successful SEO strategy is to build backlinks to your website from authoritative sites. And once you do, it’s important to track those backlinks.
SE Ranking one of the best backlink checker tool. It allows you to check incoming links to the site based on data from Google Webmaster Tool. It’s not a free service, but the service they provide after a purchase include website audit, competitor rank tracking, keyword research, and rank tracking.
9. Screaming Frog
To succeed in your SEO strategy, understanding the backstage and functionality of your site is very important. Screaming Frog is superb software among smart SEO tools that looks over all the links and pages and shows all your data on page titles, robots meta data, meta descriptions and status codes.
10. Google Analytics
The list of smart SEO tools is not complete without Google Analytics. This is one of the most valuable tools for understanding SEO data and how people interact with your site.
Google Analytics is a free website tracking platform, which provides information on your audience’s behavior, conversions, traffic and much more. The tool goes into details on showing you how much traffic you get and where it comes from. Additionally, it shows how your visitors interact with your site and where do they click through.
In order to receive that data, you need to implement Google Analytics, meaning that you need to add code to the site.
Analytics tool gives a breakdown of different categories, but the main dashboard gives you an overall idea of page views, traffic source, sessions, bounce rate, and session duration.
But if you want to know more details, you need to play around with it to understand where to look for data that interests you about your audience or site.
It’s a complicated process to estimate the success of your SEO strategy. The truth is that it is a trial-and-error process, where one thing that works for others may not work for you.
Smart SEO tools help you grow online presence of your business or a personal brand by choosing the right keywords, having links that work properly, creating SEO-friendly content for better rankings and looking at the results of more experienced brands.
This tool will not only help you at the beginning of the process but will come in handy all the time; especially when you grow your site and traffic.
Do you use something else? Share your experience in the comment section below.