In a place like the Internet, where more than a billion websites compete with one another, Google search results can drive you to frustration. We know.
There is a reason for that, though. Figuring out how to work with them seems hard and Google frequently changes the algorithm behind them.
However, there are some basic rules around Google search results and the science behind it and we know all about it.
Before we continue with the tips towards becoming a Google search results guru, we have to make clear who actually scans them in order for a web page to land on the right page.
Who Scans Google Search Results
No one believes that Google has actual people do some manual searching on every single page online. We have already made clear that right now there are more than a billion websites out there. And by “websites” we just mean the domain names and the IP addressed they are associated with — not all the pages currently online.
So, how do they do it? With tools you need to get familiar with if you want to become an SEO master. The tools we are talking about work in four different steps. Here they are:
Google “owns” a special robot to go through all the billions of web pages and its name is simply “Googlebot.” The Googlebot uses crawlers and spiders to crawl at particular intervals. This way it determines if a website has any good, valuable content to deliver to a user.
Of course, these tools, crawl both new and older websites to check for valuable content and keywords the user might be interested in.
The procedure does not stop at crawling, though. After that, pages with similar information are stored in a Google database and the search engine categorizes them based on the search queries users use when looking for information.
This might be the most important part of the whole process. When a person types a search term, Google has to show Google search results relevant to the search query.
This is where the Google algorithm comes in to calculate relevancy and deliver content to users based on the originality of the content, the keywords, the meta tags, and other factors we will be talking about later.
In a matter of nanoseconds, the search engine (Google in our case) decides what pages should appear first and gives top priority to the ones with better relevancy.
So, even though there is a whole science behind SEO, the process follows a very logical pattern. The steps you have to make should follow that very same pattern to land on the first page of Google search results.
Luckily, we are here to help. So, let’s take a close look at how Google works and the factors it takes into consideration. Please note that these factors do not change even though the algorithm itself may vary from time to time.
Also, please keep in mind that when we are talking about SEO, we are usually talking about keywords.
Working with Keywords
To put it simply, keywords are topics which define the nature of your content. Queries, phrases or words that people use when searching content online. As a website owner, your keywords should be the soul of your site’s body.
You want to keep them relevant to what users are looking for so they will be able to find your content and benefit from it.
If you are writing about fashion, for example, you should come up with some keywords you will be targeting through your content. These you have to keep in mind every single time you post a blog post, a video or anything else online.
So, now that you know what they are, let’s see how someone can work with them to achieve a great place in Google search results.
Keyword in the Title
Every time you add a new keyword you want to target in a blog post or a page title, Google automatically receives a signal that a new website is writing about something people may want to read about.
So, if, for example, your business sells T-shirts and you write a title like “New T-Shirts for Fall 2017,” Google will instantly scan the content for keywords related to T-shirts.
To boost your SEO performance, including the keyword in your domain name as well would be a great decision.
Using The Keyword Frequently
To help a website appear high in Google search results, you need to help the search engine understand what your website is about. This can only be achieved by keeping your keyword density in mind.
By using the search queries you want to target more than any other term in your blog, you will send Google a relevancy signal. The search engine will instantly get your content and figure out what you are writing about.
This is a step many people who work with SEO actually forget. A website’s images are part of the content, so you need to make sure that your metadata attached to them are relevant.
Adding an “alternative text” or a title in the images you use in an article is like writing some extra sentences with your keywords in them.
In fact, according to data from Moz and Jumpshot, Google Images searches are made more than ten times as often as any search on Bing and Yahoo. So, we are talking about a powerful tool here you want to make use of.
Google Image SEO cannot be overlooked.
Believe it or not, there are people, to this day, who do not think of content as a basic ranking factor. But, guess what? It is essential.
Long, valuable, well-written articles will give you more visits than a bunch of short, superficial articles will ever do. Posting original blogs in your niche will not only land you in the first pages of Google search results but will also make Google think of you as an authority in your field.
Website’s Overall Performance
Now that we have covered all the keyword-related measures a user must take to become an SEO master, it is time to delve into the technical stuff.
Just some minor optimizations to give your website that extra boost of SEO energy it needs to make it to the first Google page.
Yes, we know that many people believe that dealing with their site’s performance is some kind of a supernatural ability.
However, the truth is that a couple of tricks will get the job done for you and Google will thank you for speeding up your web page. And there is only one way Google thanks people: By giving them a great place in Google search results.
Just make sure you follow the steps below:
- Avoid too large images that prevent your page from loading fast
- Choose a good, high-quality hosting provider
- If you are using WordPress go for a light theme and fast plugins
- Clean up your database every once in a while
Create a schedule and, of course, make sure you follow it. Post regular content and those Google spiders and crawlers will keep indexing your website like there is no tomorrow.
Make sure you target no more than four or five keywords and in a matter of months you will find your website on the first page of Google search results.
Embed YouTube Videos
Google owns YouTube, right? That’s why it loves content with videos from its platform in it. Also, who doesn’t love videos? In fact, 55% of people using the Internet watch videos online every day.
Also, YouTube is free, so you have a place where you can upload your videos rather than directly on your website. This would just affect its speed and overall performance.
Google says that a contact page with “an appropriate amount of contact information” will make your website stand out from the crowd. So, create one!
Generate a good-looking contact page, include as much information as you can and a Google map to show your location. As simple as that.
Social shares, comments, the number of websites linking back to yours, the authority of the websites mentioning your content as great. These are some extra things Google keeps in mind when ranking a page.
To avoid featuring mediocre or poor content, the search engine needs some validation that you are worth it. This is why people choose to post guest posts for free. Creating some buzz around your name will only prove helpful.
What Not To Do
Maintaining an SEO optimized website does not come with things you must do but also with things you need to avoid.
These are the most common mistakes online creators make:
- Too many keywords (Keyword Stuffing)
- Content generated by computers or a machine (Auto-generated Content)
- Masked or hidden keywords (Cloaking)
Get Found Today
Now we all know what to do in order to meet the Google search results success every online entrepreneur aims for. Just follow all the steps we have numbered above and keep in mind that success does not happen magically overnight.
Don’t forget, make sure you read more of our SEO posts and learn how to boost a website’s Google ranking!