Have you always dreamed of becoming a writer and having your work published online? Have you spent many a day wondering what it takes to become not just the average web content writer, but a successful one?
Want to know how to step up your web content writing game?
Here, we’ll provide 10 great tools (and a few tricks) to help you take your web writing technique to the next level.
1. Knowledge About Your Audience
Before you can call yourself a truly successful web content writer, you’ve got to have a thorough understanding of your audience. Below are some helpful questions you might ask to get a better idea of your audience.
- What websites does your ideal reader spend their time on?
- What keywords are they searching?
- Based on the above, what kind of content do you think are they looking for?
- What information can you provide that they will find both useful and valuable?
Ask questions like the above prior to beginning the content creation process. You’ll gain insight about your readers and possibly even develop some ideas for great content in the process.
2. The Ability to Write for Any Audience
Sure, to write good web content for your website, you must first understand your own audience. However, if your goal is to become a freelance web content writer and write for many different clients, you will have to know your clients’ audience in addition to your own.
On top of knowing their audience, you’ll also need to know how to write for them. If you need help with this, take a look at their website and read through some of the copy that’s currently on it. You’ll get an idea of their brand’s voice and style, and it will be that much easier to deliver web content that really wows your client.
Do bear in mind, though, that you may not always get to write about topics you feel comfortable with and are knowledgeable on. Don’t think of this as a negative.
In fact, it’s quite the opposite.
Writing for clients who have different needs will do two things.
First, it will force you to grow. How? By going out of your comfort zone.
The only way to grow as a writer is to keep pushing and challenging yourself to take on more difficult assignments. You wouldn’t grow out of a fear of spiders by avoiding them, would you?
Second, it will elevate your skillset. By covering new topics and writing about different areas, you’ll become a more capable writer. And besides, you don’t want to write exclusively on one topic, do you?
3. An Attention-Grabbing Headline
After you’ve mastered writing for your specific audience, you’ll need to conquer writing headlines that people will actually want to click on. One could easily argue that headlines are even more important than the actual content in your article. The reason is simple – they’re why people even click in the first place!
Ever hear the term clickbait? That’s not what you’re going for.
A good headline is specific and unique. It also conveys a sense of urgency to the reader.
Don’t forget the 5 W’s, either: Who, What, When, Where, and Why. These are things readers will want to know. If you want to be a successful web content writer, you’ll use them.
4. An Understanding of Search Engine Optimization
Search Engine…what? You may be asking.
Search Engine Optimization may sound complex, but we assure you, it’s really not as intimidating as it sounds. Search Engine Optimization (or SEO) is simply a marketing technique used to increase the number of visitors to a website.
How? It’s pretty simple.
The goal is to boost where you land in a search engine’s rankings. There are many different ways to go about achieving this. By improving where your website or blog appears in the rankings, you’ll increase the number of visitors to your page.
A higher ranking (literally) means more visitors.
Guess what? More visitors equals more readers! You get the point.
Found yourself wondering exactly how it works? We’ve got you covered.
5. A Title Capitalization Tool
If your education was anything like mine, learning what words should be capitalized and when probably wasn’t the main focus of your studies. If that’s the case, websites like Capitalize My Title are going to be your new best friend.
It’s easy to use. All you have to do is paste your headline copy into the bar and voila! Your title is capitalized according to whichever setting you chose. If you didn’t choose one, the default is simply “Title Case.”
Your title is capitalized according to whichever setting you chose. If you didn’t choose one, the default is simply “Title Case.” However, there are options for APA, Chicago, AP, and MLA styles as well.
You can also use this tool for “Sentence case” capitalization too. This is helpful if, for whatever reason, you have forgotten that the only thing you need to capitalize in a sentence is the first letter. We hope you haven’t.
6. A Stellar CTA
Your CTA (also know as your Call to Action) is what’s going to seal the deal.
While being a web content writer is different from being a copywriter, both serve their own unique purpose. You want to inspire the viewer of your copy – be it short or long form – to act in one way or another.
Whether they purchase your products, contact you, or simply digest more of your content (and maybe even engage by leaving a comment!), your CTA is what will get them there.
Be sure to write a stellar one.
7. A Helpful Productivity Tool
Productivity tools and apps are all the rage right now. It’s no secret. When it comes to being a web content writer, though, these tools can be ultra useful.
The options are almost endless. Looking for a tool to block notifications from all of your social media, forcing you to put your phone down and put the work in? Check out Anti-Social.
Perhaps you’re looking for a visible way to ensure that you stay on track and meet your desired word count.
This is where tools like Write or Die can come in handy. Write or Die sounds utterly terrifying, and for good reason.
If you fail to meet your word count goal within the timeframe you set, the app will actually punish you! Sometimes that’s just what a web content writer needs.
Whatever it takes to get the job done.
If you’re new to the web content writing game, you should definitely give Grammarly a whirl. It’s a great tool that can help you learn how to become a better writer.
As its name implies, Grammarly finds grammar mistakes and makes them unmissable. Even as someone whose first language is English, it’s a useful tool. You can continue typing at breakneck speeds and go back (once you’ve finished writing) to edit anything with the red underline.
Once you create an account, you have several options. You can install the browser extension for optimum ease-of-use, or you can paste or upload your text to the Grammarly website itself.
We prefer the extension because it doesn’t require any additional steps. What writer doesn’t love a tool that makes their life a little easier?
9. The Hemingway App
Whether it’s the online or desktop version, the Hemingway App is an incredibly useful tool to have in your writing arsenal.
It’s simple. All you need to do is copy and paste what you’ve written into the tool. It will then highlight color-coded problem areas in your writing.
It’s a user-friendly and easy way to spot what you need to edit and quickly fix it. Less time spent revising means more time for content creation.
With the Hemingway App, you can also view your readability score by grade level. Simply put, the higher you score, the smaller your audience will be. While all writers should aim to reach a wide audience, it’s paramount for web writing.
10. A Plagiarism Detection Tool
Finally, our last tip for both the aspiring and expert web content writer alike is to invest in a plagiarism detection tool. We’ve all heard it since grade school. Plagiarism is bad.
It was bad in high school research papers, but it’s exponentially worse in your web content. You see, what you want is for your readers to build a relationship with and trust you, right?
If you’re not writing original content and you’re stealing other people’s ideas, that relationship will never even develop, much less last for any length of time.
A Few Last Words on Becoming a Web Content Writer
Web content writing can be a fun hobby or career choice if you want it to be! To be successful, all it takes is a little ambition, these handy tips and tricks, and a computer with a reliable internet connection.
If you’re looking for even more information about launching your writing career or creating your own freelancing network, head to our website. We have just that — and more!
Check us out. See what we have to say. You never know, you just might learn something!